Creative Studio of One
Ten years of building brands that refuse to blend in — part strategist, part art director, permanently curious.
it was never just marketing
The 95/5 Rule: Only around 5% of your potential buyers are actively in-market at any given time, while the other 95% aren’t ready to buy yet. Marketing should therefore build memory so that when people do enter the market, your brand is the first one they think of.
Throughout my career, the work has changed. The underlying thinking hasn’t.
01 — Content Strategy
Whether I'm working on a product launch, CEO's LinkedIn, podcast, newsletter, influencer campaign, product page or event, I usually start by asking:
What is the story?
That leads to decisions around storyline, messaging, hooks, consumer psychology, brand voice, visual language and format.
02 — Channel Strategy
I don't treat channels as separate content buckets. I look at how each one contributes to the same objective:
Where is the audience?
That leads to decisions across distribution, social, paid, influencers, email, website, events, PR and offline touchpoints.
At 19, I founded Presa Footwear and, in the process, learned the fundamentals of building a brand from the ground up.
I had to figure out everything myself: product positioning, content, influencers, customer acquisition, sales and growth.
Creative thinking was always my instinct. When something needed solving, I naturally looked for a different way to design it, present it, photograph it or communicate it.
Gradually understood
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